Information AI
Hotel Be Place uses technologies based on Artificial Intelligence to improve the user experience, make information easier to access and make certain digital services simpler and more immediate.
We believe that Artificial Intelligence can be a useful tool when used in a transparent, responsible and informed way. For this reason, we would like to explain clearly and simply how it is used on our website.
Our virtual assistant
Our website uses a virtual assistant called Sofia to help you with your questions and provide useful information.
Sofia uses Artificial Intelligence technologies and can help you quickly find information about the hotel, rooms, services, offers and your stay.
When you use the chat, therefore, you are interacting with an Artificial Intelligence system and not directly with a person.
The answers are generated automatically based on the information available and, as with any AI system, they may occasionally be incomplete, inaccurate or out of date.
For important information regarding prices, availability, booking conditions, cancellations, included services or offers, we recommend that you always check the information provided through Hotel Be Place’s official channels or contact our staff directly.
The use of the virtual assistant is optional: you can always choose to contact the hotel through the usual communication channels.
Transparency and the European AI Act
Regulation (EU) 2024/1689, commonly known as the European AI Act, regulates the development and use of Artificial Intelligence systems within the European Union.
One of the key principles of the regulation is transparency: when a person interacts directly with certain AI systems, they must be able to clearly understand that they are interacting with an automated system.
For this reason, on our website we aim to make the use of Artificial Intelligence clearly identifiable and to provide users with transparent information about the features that use it.
AI is used as a support tool and does not replace direct contact with our staff.
Reliability and human oversight
Artificial Intelligence systems process information through computational models and may make mistakes or interpret a request incorrectly.
For this reason, automatically generated information is primarily intended to provide assistance and guidance.
Whenever an answer requires verification, concerns a specific situation or may be important for a booking or stay, you can always contact a member of our staff directly.
Official communications and conditions provided by Hotel Be Place take precedence over any information generated automatically by Artificial Intelligence tools.
Artificial Intelligence and personal data
The use of certain Artificial Intelligence-based tools may involve the processing of information that users choose to provide during an interaction.
We therefore recommend that you do not enter unnecessary personal data, passwords, payment details, documents or other confidential information into the chat, unless specifically requested through tools designed for that purpose.
Any processing of personal data is carried out in accordance with applicable legislation and, in particular, Regulation (EU) 2016/679 – GDPR.
For detailed information about how personal data is processed, the purposes and legal bases of processing, any recipients, retention periods and the rights granted to data subjects, please refer to our: Privacy Policy
Our commitment
When using Artificial Intelligence technologies, we are committed to prioritising:
- transparency, by making the use of AI clearly identifiable;
- reliability, by checking and updating the tools used whenever possible;
- human oversight, by ensuring that direct contact with our staff is always available;
- data protection, in compliance with applicable regulations;
- responsible use, by using AI as a tool to support the user experience.
The technologies used and their features may evolve over time. This notice may therefore be updated to reflect any changes to the services, technologies used or applicable legislation.
Contact us
For any questions regarding the use of Artificial Intelligence on our website, please contact us directly:
+39 0461 418822
info@hotelbeplace.com
